OpenRouter Alternatives in 2025
Juliette Chevalier· November 13, 2025
Running multiple LLMs in production means managing different API formats, handling outages, optimizing costs, and monitoring performance—all while keeping latency low.
OpenRouter has become a popular solution for teams needing quick access to multiple AI models. But the 5% markup and limited customization hit hard at scale. Here's some alternatives.
Quick Comparison
| Platform | Pricing | Best For | Deal-Breaker |
|---|---|---|---|
| Helicone AI Gateway | Free (0% markup) | Production AI apps needing observability | Model registry still growing |
| Portkey | $49/mo+ | Enterprise compliance | No pass-through billing |
| LiteLLM | Self-hosting infrastructure costs | Custom infrastructure | 15-30min setup, 50ms+ latency |
| Cloudflare AI Gateway | Free (for Cloudflare customers) | Basic routing | No advanced load-balancing |
| Vercel AI Gateway | Free | Vercel deployments | Managed-only, no self-host |
Why switch from OpenRouter?
Let's be honest: OpenRouter is a great tool. It's simple to use, has a great UI, and routes you to any model using the OpenAI API. However, you can quickly hit some limitations:
-
The 5% markup: On $100K/month spend, you're paying $5K yearly just for routing.
-
Limited observability: Robust observability is table-stakes in this market. You need per-user token tracking, latency distributions, and cost optimization insights.
-
Closed-source: No visibility into what they store in house or potential security vulnerabilities.
What To Look For When Switching
-
Cost structure: Pass-through billing or markup? Hidden scale costs?
-
Observability: Can you track, debug, and optimize in production?
-
Performance: Added latency? Routing intelligence?
-
Deployment: Self-host options? Infrastructure flexibility?
-
Production features: Health monitoring, intelligent load-balancing, rate limiting?
Detailed Breakdown
| Feature | Helicone | Portkey | LiteLLM | Cloudflare | Vercel | OpenRouter |
|---|---|---|---|---|---|---|
| Pricing | 0% markup | $49/mo+ | Free (self-host) | Free tier | Free | 5% markup |
| Setup Time | <2 min | <5 min | 15-30 min | <5 min | <5 min | <2 min |
| Load-Balancing | Price, health & rate-limit aware | Request distribution, rate-limit aware | Latency, weighted, least-busy, cost, rate-limit aware, custom | Round-robin only | Round-robin only | Price, latency, throughput |
| Caching | Cross-provider, intelligent caching, Redis | Exact + semantic, plus configurable | Semantic, Redis, S3 | Basic HTTP | ❌ | Provider-native |
| Observability | Native + OpenTelemetry | Built-in analytics | 15+ integrations | Basic logs | Basic telemetry | Activity logs only |
| Deployment | Cloud, Docker, K8s, Workers | Cloud, Docker, K8s | Cloud, Docker, K8s, Redis | Workers only | Cloud, Edge | Cloud only |
| Open Source | ✅ | ✅ | ✅ | ❌ | ✅ | ❌ |
| Primary Use Case | AI-native startups | Enterprise applications, regulated industries | Custom infrastructure | Basic routing | Web/frontend AI apps | AI applications |
1. Helicone AI Gateway
Production-grade routing with health monitoring. Built-in top-tier observability. OpenAI-compatible API works with existing code. Zero markup fees. Self-host or use managed cloud. Fully open-sourced.
![]()
What it does well:
- Automatic failover across providers on rate limits, timeouts, errors (429, 401, 408, 500+)
- Routes to cheapest available provider first, auto load-balances across equal-cost options
- Cross-provider caching on Cloudflare edge (up to 365 days)
- Granular rate limiting per user, team, custom properties, cost-based limits
- Native observability with sessions, user tracking, custom properties, OpenTelemetry
- Self-host on AWS, GCP, Azure, K8s, Docker, or use managed cloud
Trade-offs:
- Model registry still growing (supports any model via BYOK though)
- Self-hosting requires infra knowledge for advanced deployments
Getting started (takes <2 min):
import { OpenAI } from "openai";
const client = new OpenAI({
baseURL: "https://ai-gateway.helicone.ai",
apiKey: process.env.HELICONE_API_KEY,
});
const response = await client.chat.completions.create({
model: "claude-4.5-sonnet", // Or 100+ models
messages: [{ role: "user", content: "Hello" }],
});
No need to manage API keys for each provider. Add credits, auto-top-off enabled. Or bring your own keys.
Best For: Production AI applications where cost efficiency, performance, and reliability matter. Teams that want OpenRouter's multi-provider convenience without the markup fees and with built-in observability.
2. Portkey
Enterprise-focused with advanced guardrails, compliance features (SOC2, GDPR, HIPAA), and security controls.

What it does well:
- Content policies, output controls, safety checks across all providers
- PII detection and redaction
- Semantic caching for similar queries
- SSO support, detailed audit trails
Trade-offs:
- $49/month minimum flat rate
- ~20-40ms latency overhead
- No pass-through billing
- Steep learning curve for advanced features
Best for: Teams needing enterprise compliance and guardrails.
3. LiteLLM
Completely open-source. Maximum flexibility. Requires technical knowledge to set up and configure appropriately.

What it does well:
- Apache 2.0 license, fully customizable
- Advanced routing: latency-based, cost-based, least-busy, custom Python plugins
- Virtual keys, budget controls, team-level spend tracking
- 15+ observability integrations (Helicone, DataDog, etc)
Trade-offs:
- 15-30 minute setup with YAML config
- Requires Python expertise
- 50ms+ latency per request
- Redis dependency for production caching
- Manual provider key setup for each provider
Best for: Teams building custom LLM infrastructure who need maximum control and flexibility. Has the resources and expertise to maintain infrastructure.
4. Cloudflare AI Gateway
Basic routing leveraging Cloudflare's CDN.

What it does well:
- Cloudflare's 300+ data center network
- Basic HTTP caching
- Free tier
- Native Workers integration
Trade-offs:
- No pass-through billing (always BYOK)
- Round-robin load-balancing only
- Basic observability
- No health-aware routing
- Can't self-host
- Not open-source
Best for: Teams already on Cloudflare who need basic features. Usually outgrown quickly.
5. Vercel AI Gateway

Managed OpenAI-compatible gateway with routing, fallbacks, and BYOK.
What it does well:
- OpenAI-compatible API for multiple providers
- Routing with fallbacks
- BYOK or unified billing
- Native Vercel AI SDK integration
Trade-offs:
- Managed-only (no self-hosting)
- Basic load-balancing
- Basic observability (but has integrations for DIY for Helicone, Datadog, and others)
Best for: Teams deploying on Vercel who want managed multi-provider routing.
Which One Should You Choose?
| Your Priority | Go With |
|---|---|
| Cost efficiency at scale | Helicone (0% markup + caching) |
| Enterprise compliance | Portkey |
| Maximum customization | LiteLLM |
| Performance + reliability | Helicone (edge caching, health-aware LB) |
| Already on Cloudflare | Cloudflare AI Gateway |
| Simplest migration | Helicone or Vercel (drop-in compatible) |
Cost Math
10M tokens/month at $2.50 per 1M = $25 base providercost:
- OpenRouter: $26.25/mo ($15/year in fees)
- Helicone: $25/mo ($0 fees)
- Portkey: $74/mo ($588/year)
- LiteLLM: $25/mo + infra costs
100M tokens/month at $250 base cost:
- OpenRouter: $262.50/mo ($150/year in fees)
- Helicone: $250/mo
- LiteLLM: $250/mo + ~$50-100 infra
1B tokens/month at $2,500 base cost:
- OpenRouter: $2,625/mo ($1,500/year in fees)
- Helicone: $2,500/mo
- LiteLLM: $2,500/mo + ~$200-500 infra
Bottom Line
Helicone AI Gateway offers the best combo: zero markup, sub-2-minute setup, production features (health-aware LB, auto failover), and built-in observability. Edge caching cuts both cost and latency.
Portkey if you need enterprise guardrails and compliance features. Worth the premium for regulated industries.
LiteLLM if you want maximum control and have the engineering bandwidth for configuration.
Cloudflare if you're already all-in on their ecosystem and need basic routing.
Vercel if you're deploying on Vercel and want managed multi-provider routing.
Frequently Asked Questions
Why switch from OpenRouter?
The 5% markup compounds fast. On $100K/month spend, that's $5K/year just for routing. Alternatives like Helicone offer 0% markup with better performance.
Which AI gateway is the easiest to switch to if I'm already using OpenRouter?
Helicone. Sub-2-minute setup, drop-in OpenAI SDK compatible. Change base URL and API key—that's it. Here's a [migration guide](https://www.helicone.ai/blog/migration-openrouter).
Which gateway is best for self-hosting?
Helicone, Portkey, and LiteLLM all support self-hosting. OpenRouter and Cloudflare are cloud-only. Vercel AI Gateway is managed-only.
Which AI gateway offers the best observability?
Helicone provides native integration with their observability platform: real-time cost tracking, latency metrics, error monitoring. LiteLLM requires manual third-party tool integration.
Which AI gateway is the best for regulated industries?
Helicone and Portkey both offer self-hosting for data sovereignty. Portkey has stronger built-in compliance (SOC2, HIPAA, GDPR) but costs more. Helicone lets you deploy in your VPC using Docker, K8s, or manual setup.
Questions or feedback?
Are the information out of date? Please raise an issue or contact us, we'd love to hear from you!